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Compliance with a daily, correct skincare routine is a major problem. Many studies have shown that patients are not compliant. For this reason, you need to give patient clear instructions on what to use and how to use it. Retailing the products in your practice can help improve compliance by offering convenience and making sure they buy the correct product. On the average, patients purchase 2 skin care products at a time. Of course, sunscreens and retinoids are the most important products for photoaged skin types- so these should be the first items purchased. However, in order to tolerate the retinoids, the proper cleanser and moisturizer must be used. This does not leave a lot of room for antiaging products for a new patient who is just starting on a regimen. Overwhelming them with too many expensive products will confuse the patient. (Anti-aging products tend to be expensive.) Also- your staff needs to be able to educate the patients and explain how to use products and the benefit of each. Anti-aging product science is complicated. Because of all of these factors, I recommend choosing one anti-aging product in addition to retinoids of low, medium and high strength to retail in your practice. This helps cut down your inventory costs and helps you keep your staff educated. Choose the best of the anti-aging technology and update as new technology develops. The Skin Type Solutions software generates over 2000 different skin care regimens based on skin type. Once the regimen is generated it is easily customized with the click of a button. Here is an example of the steps in an ideal regimen. The same antiaging product can be used in the am and pm with a retinoid at night. It is very important to carefully consider the order that products are placed on the skin. The software takes into account the chemical reactions between products and automatically generates an efficacious regimen.

 

Compliance with a daily, correct skincare routine is a major problem. Many studies have shown that patients are not compliant. For this reason, you need to give patient clear instructions on what to use and how to use it. Retailing the products in your practice can help improve compliance by offering convenience and making sure they buy the correct product. On the average, patients purchase 2 skin care products at a time. Of course, sunscreens and retinoids are the most important products for photoaged skin types- so these should be the first items purchased. However, in order to tolerate the retinoids, the proper cleanser and moisturizer must be used. This does not leave a lot of room for antiaging products for a new patient who is just starting on a regimen. Overwhelming them with too many expensive products will confuse the patient. (Anti-aging products tend to be expensive.) Also- your staff needs to be able to educate the patients and explain how to use products and the benefit of each. Anti-aging product science is complicated. Because of all of these factors, I recommend choosing one anti-aging product in addition to retinoids of low, medium and high strength to retail in your practice. This helps cut down your inventory costs and helps you keep your staff educated. Choose the best of the anti-aging technology and update as new technology develops. The Skin Type Solutions software generates over 2000 different skin care regimens based on skin type. Once the regimen is generated it is easily customized with the click of a button. Here is an example of the steps in an ideal regimen. The same antiaging product can be used in the am and pm with a retinoid at night. It is very important to carefully consider the order that products are placed on the skin. The software takes into account the chemical reactions between products and automatically generates an efficacious regimen.

In the Business Of Skin Care course at the ASDS, we will be discussing regimen design and how to choose which antiaging products to sell in your practice. We hope to see you there. The course is October, 13th 10:30 AM to 12:00 PM in Phoenix, Arizona.

In the Business Of Skin Care course at the ASDS, we will be discussing regimen design and how to choose which antiaging products to sell in your practice. We hope to see you there. The course is October, 13th 10:30 AM to 12:00 PM in Phoenix, Arizona.

Skin health would improve if every patient used their skincare regimen every day.

 

Engage and educate your patients with Skin Type Solutions!

• Storm, A., Benfeldt, E., Andersen, S. E., & Serup, J. (2008). A prospective study of patient adherence to topical treatments: 95% of patients underdose. Journal of the American Academy of Dermatology, 59(6), 975-980.

• Storm, A., Andersen, S. E., Benfeldt, E., & Serup, J. (2008). One in 3 prescriptions are never redeemed: primary nonadherence in an outpatient clinic. Journal of the american academy of dermatology, 59(1), 27-33.