03 Feb How Dermatologists Can Earn More in 2017
For dermatologists, the idea of increasing revenue can be a bit daunting, because that typically means finding a way to increase the number of patients that you’re able to see in a day. Without an extra pair of hands or more physical office space, however, this can be impossible. Fortunately, there are other ways that you can earn more in the upcoming year without having to hire additional staff or somehow finding a way to clone yourself.
Maximize Quality of Patient Visits without Increasing Time
Although seeing more patients each day is one way to increase your revenue, what you don’t want to do is spend less quality time with the patients that you’re already seeing. To get the best of both worlds, you want to maximize the quality of the time spent during each office visit without making patients feel that they’re being rushed. Easier said than done, right? Well, it doesn’t have to be.
The Skin Type Solutions System will save you time in the exam room and give you more insights into your patient’s needs. This software allows your patients to take a 3 minute quiz on their own in your waiting room. The results will provide a detailed assessment of their Baumann Skin Type®, a skin concerns history, and a suggested skincare regimen with information sheets. This automatically generated information will allow you to quickly pinpoint patient concerns, generate a plan and educate them on the plan in a matter of minutes. In fact, your staff will be able to do most of this for you. This way, you are able to streamline your office visits without sacrificing quality you are able to focus on the aspects of patient care that you cannot delegate such as performing procedures.
Find Out What Concerns Your Patients Have
Your patients often have concerns that bother them but that they do not have time to mention in the short amount of time that they have with you. If they do not get this advice from you, they may seek it elsewhere and get taken advantage of by zealous sales people without credentials. For example, patients may have thin eyelashes and want a prescription for Latisse. They have dry hands and want a hand cream or have scales on the feet and need an antifungal. All patients need an affordable cosmetically elegant efficacious sunscreen that they will use. The questionnaire in the Skin Type Solutions System gives patients the opportunity to check boxes with a list of skin concerns so that they can quickly and easily be addressed by your staff. This questionnaire also identifies candidates for Kybella, botulinum toxins, fillers, lasers, lights, treatments for seborrheic keratosis and body contouring treatments.
Offer Skincare Products In-Office or Online
Another way that you can enhance your patients’ experience while also increasing your revenue is to offer skincare products for sale in your office, online, or both. While many derms may still be wary of the ethics of selling skincare products, the truth is that your patients want to buy their products from you. This benefits patients in many ways. First, they don’t have to search to find the products that you’ve recommended. Secondly, they won’t fall into the trap of purchasing counterfeit or expired products online or from untrustworthy sources. Finally, selling “Skin Type Solutions Approved” products for each of the 16 Baumann Skin Types® will help to improve patient outcomes and, therefore, patient satisfaction. (The 40 + brands included in the Skin Type Solutions System have been independently tested and shown to be efficacious on the corresponding skin types.)
- Protect them from charlatans and counterfeit products
- Ensure that they buy the correct product
- Save them money
- Save them time
- Increase compliance
- Improve outcomes
Selling skincare to your patients dramatically increases your profitability when done correctly. Staff training, matching the correct products to the patient’s skin issues, and patient education are key components to skincare retail success. You would be surprised at how a standardized selling methodology will affect your profitability. For example, if you sell 12 patients a day a $50 product such as a sunscreen or a moisturizer, you will increase your annual profit by $72,000. We all agree that using a daily sunscreen and the proper moisturizer is important, so why not make it easy on our patients and sell options in the office?
The Skin Type Solutions software generates entire skincare regimens including prescription medications. The doctor chooses what brands they want to sell and what prescription medications pop into the regimens. This is all done one time in advance so that the patient consult will go quickly.
The average skincare regimen consists of 6 products. If 3 patients a day purchase an entire skincare regimen, your annual profitability will increase by $108,000.
The numbers are astonishing. The numbers vary on what brand you choose to sell in your practice. Skin Type Solutions is a selling methodology that allows you to choose the brand and products that you want to sell and helps you purchase those brands at a lower cost from the manufacturer. You can choose from over 40 brands. The infographic on the left shows that if you see 60 patients a day and 50% of them purchase a $300 regimen, your annual net profit will be over a million dollars. Visit STSFranchise.com to see actual figures and hear testimonials from doctors who are using the system.
Consider Dispensing Prescription Medications
In many states, (but not Massachusetts, Texas or Utah) you can sell prescription medications at a cheaper price than they can get them at their pharmacy. This requires a state regulated dispensing license. Dispensing prescription medications in your office saves the patient both time and money. Selling the patients skincare products and prescriptions medications in a “one stop shop” setting is a convenience that most patients prefer. Skin Type Solutions Franchise Systems will guide you on how to legally do this and where to purchase the prescription medications from a reputable source.
Get Help Managing Inventory
Taking advantage of the Skin Type Solutions System will also help you to manage the inventory of your in-office or online store. Thus, you won’t have to worry about the hassle of ordering, stocking or managing the products that you sell, and you can be assured that your entire inventory will be of the highest quality and “Skin Type Solutions Approved.” We’ll also supply customized shelving and signage that will complement the aesthetics of your unique office.
The Bottom Line
Earning more in the upcoming year doesn’t have to mean increasing your work hours or seeing more patients. By utilizing the innovative Skin Type Solutions System, you can provide an improved experience for your patients while also helping your practice thrive. For more information about how you can apply to be chosen to be a Skin Type Solutions Physician Partner, visit www.stsfranchise.com.
The “No credentials” sales lady drawing is protected under Copyright © 2107 Metabeauty and may not be used without permission.
Developed by world-renowned dermatologist, Leslie Baumann, MD, the Skin Type Solutions® Franchise System is an educational, science-based skincare store that implements a simple and reliable system to maximize skincare product sales and improve patient compliance and results.
Based on Dr. Baumann’s patent-pending Baumann Skin Typing System, this first-of-its-kind retail model provides dermatologists with the scientific methodology, training, and education necessary to prescribe effective, customized skincare regimens utilizing multiple brands of products that have been independently tested and approved by Dr. Baumann. To learn more about what Skin Type Solutions can do for your dermatology practice, visit the STS site here.